Go-To-Market Strategy
Curated experts and resources for go-to-market strategy.
Recommended Experts (14)
Mahesh Ram
1206 messages
Community member active in community, gtm strategy, and sales operations.
Observed Signal
Hitesh Shah
53 messages
Community member active in product development, community, and india ops.
Observed Signal
Mani Iyer
290 messages
Community member active in gtm strategy, sales operations, and marketing.
Anuraag Nallapati
151 messages
Community member active in fundraising, gtm strategy, and hiring recruiting.
Shiv Sundar
34 messages
Community member active in marketing, ai ml, and india ops.
Shreesha Ramdas
390 messages
Community member active in community, startup ops, and fundraising.
Sai Arora
100 messages
Community member active in sales operations, gtm strategy, and b2b saas.
Observed Signal
Aseem Asthana
63 messages
Community member active in product development, startup ops, and ai ml.
Ravi Kumar Chivukula
43 messages
Community member active in ai ml, community, and enterprise sales.
Suresh Mandava
40 messages
Community member active in ai ml, enterprise sales, and b2b saas.
Karan Keswani
34 messages
Community member active in community, ai ml, and engineering.
Gorish Aggarwal
33 messages
Community member active in ai ml, startup ops, and sales operations.
Kshitij
31 messages
Community member active in ai ml, startup ops, and product development.
Sanchit Garg
31 messages
Community member active in startup ops, community, and b2b saas.
Resources (5)
Great Marketing Machines Are Like Costco
A strategic guide comparing effective B2B marketing operations to Costco's business model. The article explores how great marketing machines focus on value creation, efficiency, and predictable systems that compound over time. Shared by Mahesh as 'gold for all founders working with marketing value creation.'
Rec For:Founders and marketing leaders building scalable demand generation engines and seeking frameworks for marketing ROI.
Tackle - Cloud Marketplace Listing Platform
Platform for listing products on cloud marketplaces (AWS, Azure, GCP). Community member shared positive experience: 'We use Tackle for cloud marketplaces. They handheld the listing which made the process very easy.' Simplifies the complex process of becoming a marketplace seller.
Rec For:B2B SaaS founders expanding distribution through cloud marketplaces and needing white-glove support for listings and co-sell motions.
Clarify - CRM for Relationship Intelligence
CRM platform focused on relationship intelligence. Community member compared it favorably to Attio: 'Tried Attio, liked it. Tried Clarify - liked it more (can't exactly figure why - it was just nicer to use, and as an early user, saw them rapidly evolve. Great founders too.)'
Rec For:B2B sales teams and founders seeking modern CRM alternatives with better UX and relationship mapping capabilities.
Funda Community GTM Playbook - Collective Wisdom
Living document compiled by Hitesh Shah capturing GTM best practices, tactics, and lessons from Funda community conversations. Hitesh's 'scribbles from various GTM conversations' include Product Hunt hacks, marketing motions, sales strategies, and founder learnings. Goal: 'every FUNDA community company should have a stellar GTM with the sum of all collective good ideas.'
Rec For:All founders building GTM motions - this is community-sourced playbook covering demand gen, product launches, sales, and growth tactics.
AppSumo Marketplace Launch Guide - SaaS GTM Playbook
Detailed guide by Sai Arora based on talking to 'hundreds of SaaS companies about launching AppSumo campaigns.' Covers sourcing, preparation, launch tactics, and post-launch optimization. Shared as resource for founders considering AppSumo as distribution channel.
Rec For:Early-stage SaaS founders looking for alternative distribution channels and validation through AppSumo marketplace launches.